My Story
Hi, I am Karen Bentley-Brown, founder of Bentley-Brown Associates and passionate about helping people to grow good business.
For the past twenty years I’ve been helping businesses and charities to develop and thrive. I enjoy nothing more than reading about or, even better, visiting businesses that have found a way to improve the world we live in and at the same time as making a profit… Actually there is one thing I enjoy more that is sharing those ideas (See Positive News). Over this time it has become clear to me that the organisations who look after their people (staff and customers), and their environment, are the most successful; to put it bluntly they are more sustainable AND they make more money.
You could say that I’m a bit biased as I have always believed that we should leave the planet in a better way than we found it, both for people and wildlife. One of my early memories is joining WWF’s ‘Panda Club’ as a child in the 1960s after hearing about the plight of giant pandas (I’m pleased to say that they have recently been taken off the ‘endangered species’ list). In my later life I was privileged to work for WWF as one of their Regional Managers before moving on to fundraising and development roles with other environmental organisations including the National Trust.
As my work began to merge with the ‘for profit’ world I always carried my environmental hat with me. At first it was under the guise of ‘saving the planet can save you money’… This is true but it isn’t a very authentic business model and I knew there was a better way to do business. Since becoming a freelance business consultant and coach I’ve had the opportunity to work with a wide variety of businesses both large and small and have developed a template that works for all organisations based on John Elkington’s Triple Bottom Line or People, Planet, Profit model.
Put simply, if you look after your people and your planet you will make more profit. But there are an infinite number of ways to do this and I’d be delighted to help you find the best way for you and your organisation to develop and tell your positive impact story. ☺
My Community
- Freelance Business Advisor for Cumbria Chamber of Commerce
- Trainer and Business Mentor at The Growing Club* CIC
- Founder of Simply Repair South Lakes*
- Trustee at Cumbria Action for Sustainability
- Member of Institute of Fundraisers
- Member of the Lake District National Park’s Business Task Force
- Member and Founder of Kendal Brewery Arts Centre Business Club
Simply Repair
Find out more about the repair revolution in South Lakeland.
Positive News
Head over to my blog for positive case studies and good advice.
“Karen was a welcoming support during the time I spent with her as mentor, we share similar values and it was great to discuss my motivations and ideas with someone who understood. It gave me more clarity on my ‘why’ which I felt I had begun to forget. I came away with a great action plan and with improved confidence and motivation.”
Kate Stalker, Oubas Knitwear
“Karen gave us confidence and encouragement to find something unique about how we promote ourselves. Her support was considered, efficient, specific and ambitious and we are certain that our business will grow as a result of her support.”
Laura Miller, Miller Clear Architects
“Karen provided me with sound advice and support during my ‘dreaming up a business idea’ stage. It was wonderful to have someone to throw ideas at and to help me think about things I wasn’t aware of before. She also signed me up for an additional business start-up advice course which was really helpful and informative. I plan to draw on Karen’s business advice again once I’ve launched my business.”
Jacqui Wallace
“Karen is highly professional with a great grasp of business issues such as corporate social responsibility and environmental sustainability. It’s always a pleasure to work with Karen and I am happy to recommend her services. Her insights would be an asset to any organisation. Karen was the Business Club Executive from its inception in 2014. In that time she was instrumental in growing the Club’s membership and in ensuring the members were satisfied with the product.”
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Paul Singleton, Development Officer (Fundraising), Brewery Arts Centre, Kendal
“Karen has enabled us to see the assets of our business more clearly and helped us to tell our story with greater emphasis on our ethical credentials. With Karen’s help we have redesigned our website and marketing materials to reflect our values and make them more appealing to our customers. I am now confident that this will make us a more attractive business to trade with in a very competitive market.”
Lisa Smith, Founder and Owner at Ginger Bakers
“Karen brings a wealth of knowledge, connections and experience that she uses to support, guide and inspire others in setting up their own business. I love the way she always has a collection of interesting snippets from books, theories and other materials to add to the topic of the day – I have learnt so much from her in a short space of time. She is infectiously passionate about sustainability and sustainable business and has so many fascinating examples of great practice, yet at the same time she’s beautifully non-judgmental, choosing to help people take small steps towards sustainability goals. I see her as an intelligent, thoughtful mentor who balances the right amount of championing and challenging – it’s been great to meet her.”
Harriet Wills, Future Fixer